Last Updated on 10/31/2021 by てんしょく飯
One of the trend foods this year is “Taiwan Castella”. Specialty stores have opened in Tokyo, Kyushu, Osaka, Nagoya, etc. Of course, convenience stores are also offering it, and it is selling well. How is Taiwanese castella different from Nagasaki castella, which has been familiar for many years? Why do you do it with Corona? Let’s approach its charm.
“Fluffy texture” that you don’t have to chew is a favorite of modern people
First is the texture. Unlike Nagasaki Castella, Taiwan Castella has a fluffy and soft texture. There is also a feeling that it melts in your mouth. This “fluffy” texture is one of the textures that Japanese people like. This fluffy dessert is one of the big hit sweets such as roll cakes, panques, souffles, and steamed buns.
For cheesecake, there was a time when the fluffy souffle type was a big hit. Various types of panques were born during the panque boom, but in the end, fluffy souffle panques remained as one of the categories. The fluffy type of shaved ice brought newness.
Expressions such as “It melted when you put it in your mouth!” And “It disappears immediately even if you don’t chew!” Are expressions that you often hear in food reports. It is one of the characteristics of modern people’s taste that it is not necessary to chew, that is, it leads to a delicious image.
Contrast theory, temptation to feel “modest sweetness”
Taiwanese castella is also described as “not too sweet.” But isn’t it really sweet? No, there is a good amount of sugar! It’s really sweet, yes. But many people “do not feel sweet.” why.
I presume that there is a reason for the naming. Since the name says “castella”, humans unconsciously think in comparison with normal Nagasaki castella. Compared to the firm and sweet castella with gritty texture, it feels “modest in sweetness”. In addition, the texture is light and easy to eat, so the sweetness is also light. It can be said that it is a sweet that makes you feel guilty.
Another strength of Taiwan Castella is that it originates in Taiwan. Following shaved ice and tapioca milk, Taiwan Castella is the third Taiwanese dessert. A good image of Taiwan leads to an image of being able to eat with peace of mind in the corona wreck. In addition, the successful experience of tapioca and shaved ice makes us feel that “it’s okay because it’s Taiwan”, which makes it easy and creates a good image.
Sweets that are resistant to nesting
In addition, the product has a shape that is easy to take out, there is a sense of security due to the simple and easy-to-understand material, and in addition, it is easy to arrange because it is a simple product. It’s full of elements that are easy to accept. It’s perfect for nesting demand.
In fact, many people make homemade Taiwanese castella using hot cake mix at home, and it can be said that it is a sweet that anyone can easily make. Also, after purchasing, you can easily enjoy your own sweets by “adding a little” or “arranging a little” such as sandwiching whipped cream or combining it with fruits.
It can be said that Taiwanese castella has “stable elements” and “reliable elements” in the anxiety of corona. Such “safety sweets” are also common to swiss rolls, panques, shaved ice, tapioca, basque cheese cakes, etc. that have been broken in recent years. It can be said that it is easy to seek an easy-to-understand sense of security during uneasy times. And “fluffy sweets” can be used for roll cakes, panques, and shaved ice.
One more advantage of Taiwanese castella is that it is delicious whether warm or cold. It is delicious to eat chilled food in the summer, but it is also recommended to warm it up and steam it in the fall and winter. It is possible that sales will continue in the second half of 2021.
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