Djokovic’s “avalanche” may lead to withdrawal of sponsorship, says CEO of luxury watchmaker Hublot

Last Updated on 01/25/2022 by てんしょく飯

Hublot, a luxury watchmaker and sponsor of world No. 1 tennis player Novak Djokovic (34=Serbian), is considering withdrawing from the sport. The Daily Express reported that Hublot is considering withdrawing from the tournament.

Djokovic will make a statement on the matter on the 30th, when the Australian Open ends.

Djokovic has been denied entry to Australia, the host of the Australian Open, because he has not been vaccinated against the new coronavirus, and has been exposed for a number of problematic behaviors, including appearing at events and giving face-to-face interviews while infected with corona. He has already received a total of 26.3 million euros (about 3.42 billion yen) in annual sponsorship. The media has already reported that sponsors with a total of 26.3 million Euros (about 3.42 billion yen) per year may be pulling out.

According to the same newspaper, Ricardo Guadalupe, CEO of Hublot, commented, “We are watching Djokovic to see what his position will be with respect to everything he has been through. Djokovic is expected to make a statement about the turmoil on the 30th, when the Australian Open ends, and Guadalupe said, “We will define our position then.

The newspaper pointed out that “Hublot has hinted that it could quit its partnership with Djokovic,” and already one of its sponsors, apparel maker Lacoste, has issued a statement saying that it will consider the events associated with his presence, and the move to withdraw is likely to accelerate.