Last Updated on 08/06/2022 by てんしょく飯
On August 4, it was announced that Shohei Ohtani (28) of the Angels has signed a brand partnership agreement with Porsche Japan, a major automobile manufacturer. According to the company, this is the first time Otani has become a brand partner of an automobile manufacturer.
A new brand has been added to the two-faced star.
Otani said through the company, “Porsche has always been a dream and an aspiration for me. As an athlete, I am happy to be working with Porsche, a sports car brand with a sophisticated passion.
In April of this year, Forbes, an economic magazine, estimated that 15 sponsors including Seiko, ASICS, and FTX in the U.S. and Japan have partnered with Otani, and that the sponsors’ income is $20 million. This is more than three times the $6.5 million of Harper (Phillies), the second largest sponsor, and by far the largest amount in the majors.
This summer, a trade scandal erupted over Ohtani due to his FA status for the upcoming season and the team’s poor performance. The Angels did not release Otani, but about 10 teams, including the Yankees and Dodgers, are said to have tried to acquire him. Once again, it became clear that Ohtani is highly regarded by many teams.
If Ohtani acquires FA rights, it is inevitable that his contract will be higher than that of Scherzer (Mets=$4.333 million), the highest salary in baseball. Since he is becoming increasingly valuable as a player, a trade could emerge again as early as this offseason.
In the midst of all this, a sponsor source told us, “If Otani were to move, we would like him to wear the Yankees’ pinstriped uniform.
Speaking of the Yankees, the local newspaper, the New York Post, reported that they were “one of the few teams that made a serious offer for Shohei Otani” during the trade fiasco. They were even on the verge of coming to the negotiating table in the 2017 offseason, when Ohtani applied for posting from Nippon Ham, and there is no doubt that they are keeping a close eye on the two-tooled player.
The Yankees are one of the most popular and high-profile teams in the majors, and although they have not won a World Series since 2009, they are in first place in the league this season. The Yankees have not won a World Series since 2009, but they are in first place in the league this season.
If Otani makes it to the postseason and wins a championship or the world championship, we can expect more exposure and advertising effects,” said the aforementioned sponsor.
The Yankees have one of the strongest brands in the majors.
According to Forbes, the Yankees have been the most valuable professional sports team in the majors for 25 consecutive years, with an asset value of approximately $5.78 billion in 2009. Katsuhiro Miyamoto, professor emeritus at Seki University, who has estimated various economic effects, put the economic effect in Japan and the U.S. for one year from the day Otani won the A-League MVP award last year (November 19) at about 190 million dollars.
Playing for the Yankees, who are based in New York, the center of the world economy, should further inflate that effect. Nachi Tomonari, a sportswriter with extensive knowledge of the major leagues, says, “The Yankees used to be the most popular team in the world.
The Yankees are well known among Japanese, as Hideki Matsui, Ichiro, and Masahiro Tanaka once played for them. Many companies are interested in Otani, who is the first player in 100 years since Babe Ruth to play both pitching and hitting. If he wins the MVP award this season for the second consecutive year, his value as a player will increase even more.
Although sponsors in the sports world are concentrated on tennis and soccer players whose markets are larger, he will be flooded with sponsors as a superstar who transcends the framework of baseball like Jeter (Yankees) once did. The world’s largest corporations on Wall Street may invest in Otani. Among Japanese, Naomi Osaka of tennis is said to have received $52 million in sponsorship income, and with Otani, $75 million is not a dream. There is a good chance that he will become one of the top athletes in the entire sports world. As a sponsor, the more Otani’s value increases, the more I can benefit from it.
From Anaheim to New York. This is what the sponsors are hoping for.
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