Last Updated on 12/27/2022 by てんしょく飯
The date of the presentation was disclosed on the official social networking site, along with an image of a car covered with a sheet on a bridge in New York City. Aston Martin and Ferrari have already announced that they will hold their new car presentations on February 13 and February 14, respectively. Incidentally, the previous year’s Alfa Tauri was announced on February 14, the fifth after Haas, Red Bull, Aston Martin, and McLaren.
It is great to have a “show” in the big city of New York!
The reason why the event to unveil the new season’s livery is being held in New York, and not in Italy or in Austria, Red Bull’s home base, is that Alfa Tauri is Red Bull’s fashion brand, and at the time of the unveiling, New York is hosting Fashion Week. The reason is that “Alphatauri” is Red Bull’s fashion brand and New York Fashion Week is being held at the time of the opening of the film.
The sports website “ESSENTIALLY SPORTS” opined that “it is great to have a ‘show’ in the big city of New York,” considering that for the past few years, new car launches have been held in a more modest manner due to the Corona disaster. On the other hand, fans who see this as a marketing-oriented move have been posting sarcastic and hateful comments on social networking sites.
Some also see this as a sign of the growing connection between F1 and the U.S., with the addition of the Miami Grand Prix and the U.S. Grand Prix in Austin, Texas, as well as a new race in Las Vegas, and believe that “this is like New York’s bid for a ‘fourth Grand Prix. This could be a bid by New York to host the “fourth Grand Prix”,” said one fan.
However, the media also emphasized that Alphatauri “aims to be an independent constructor that does not hide behind Red Bull,” and that it is not being “used” by its sister team for marketing purposes.
The Italian team struggled to develop and improve the AT03 throughout the season under the new regulations, and drivers Pierre Gasly and Hiroki Tsunoda were unable to improve their performance, leaving the Faenza, Italy-based team, which had been on the rise in recent years, in ninth place in the constructors’ standings. The Faenza, Italy, team, which had been on the rise in recent years, suffered a dismal ninth-place finish in the constructors’ standings.
This season, the team is looking to make a comeback. The Alfa Tauri staff told me that in 2023 we will build the best car we have ever had and we will be able to compete further up the field,” Gasly told Dutch F1 website F1MAXIMAAL.NL. It will be very interesting to see if he can achieve his goal of joining the middle of the pack and taking the lead again.
Red Bull’s General Counsel Helmut Marko has revealed to the Austrian daily Kleine Zeitung that Alf Tauri also came up in discussions with Oliver Mintzlaff, who became head of all sporting activities of the Red Bull Group, including Formula One, following the reorganization following the passing of Red Bull founder Dietrich Mathischitz. He revealed to the Austrian daily Kleine Zeitung that Alfa Tauri also came up for discussion.
In this context, he said, “Our motto is ‘to stand still is to retreat. Although Alfatauri’s performance this season has been unsatisfactory, continuity is clearly a very important factor for success,” and he vowed to scrutinize the problems of “Red Bull’s second team” and improve them wherever possible.
It will be interesting to see how important a role Kakuda can play in such a team and group, as he will be entering his third year in F1 next season with a new teammate, Nick de Vries. After the pre-season tests on February 23-25, the 2023 F1 season will begin with the Bahrain GP on the first weekend of March, and we hope that the team will have the best preparation to make up for last season.
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