Last Updated on 02/10/2023 by てんしょく飯
The ad space for the NFL’s Super Bowl, the NFL’s top game, seems to have increased in price compared to 2022 and reached a record high.
Super Bowl Commercials Reach Record Price
The Super Bowl will be held at State Farm Stadium in Glendale, Arizona, on February 12, U.S. time, and the Kansas City Chiefs and Philadelphia Eagles will play in the 2023 Super Bowl. Each has participated in the Super Bowl in the past, with the Chiefs making their fifth appearance and the Eagles their fourth.
The halftime show during the Super Bowl halftime will be performed by Rihanna. Although the number of people watching the Super Bowl on TV is decreasing every year, it is said that 100 million people watch the game in the U.S. alone.
When the Super Bowl was first held in 1967, it was broadcast on two networks, NBC and CBS, and a 60-second commercial slot was sold for $75,000 on NBC, $85,000 on CBS, and $42,000 on 30-second commercials. 30-second commercial slots are now over 100 million.
According to Ad Age, the price of a 30-second Super Bowl commercial in 2023 will be over $7 million, an increase of about $500,000 from the $6.5 million for a 30-second commercial in 2022.
However, despite the high price, the commercial space was selling well, and as of September 2022, there were only a few ad spaces left.
Luxury Celebrities Appear in Commercials for the 57th Super Bowl
Most of the commercials will not be released until the day of the game, but each will have a preview posted on their social networking sites. 2023 will see Jack Harlow in a Doritos commercial, Ozzy Osbourne, Gary Clark Jr, Joan Jett, Billy Idol, Paul Stanley in a Workaday commercials, and Dave Grohl of the Foo Fighters will appear in a Crown Royal commercial, but the most notable of all was an American Rakuten commercial.
In this commercial, Cher from the movie “Clueless,” which was a big hit in the 90s, makes a comeback.
Alicia Silverstone, who plays Cher, recommends Rakuten shopping in this humorous commercial.
In addition to the game, the halftime show and the 30-second commercial, which cost over $7 million, are also worth paying attention to.
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