Last Updated on 03/30/2023 by てんしょく飯
Calvin Klein’s use of BTS’s JUNG KOOK as a model has become a hot topic. Calvin Klein’s parent company, PHV, benefited tremendously from the use of JUNG KOOK.
JUNG KOOK is on Calvin Klein’s billboard, and celebrities have reacted.
BTS is currently active in solo activities due to its members doing military service, and JUNG-KOOK, V, RM and SUGA made headlines when they visited Harry Styles’ performance in South Korea recently.
JUNG-KOOK, a member of BTS, appeared in an advertisement for Calvin Klein.
The Calvin Klein campaign, which has been advertised by many popular celebrities such as Kendall Jenner, Shawn Mendes, Aaron Taylor-Johnson, Michael B. Jordan and Kaia Gerber, is often shot in underwear, although JUNG-KOOK also wears denim, She showed off her sexy abs.
When Calvin Klein uploaded JUNG-KOOK’s campaign photos to Instagram, they went viral around the world, and Gisele Oliveira, a BTS fan and a previous Victoria’s Secret show attendee, responded with a like.
The BTS effect is too great.
The Calvin Klein campaign for BTS JUNG KOOK had a worldwide reaction, but the effect went so far as to be tremendous.
That is the shares of Calvin Klein’s parent company, PVH. When JUNG-KOOK’s campaign was announced, they jumped up dramatically.
PVH’s fourth-quarter sales were up 2% year-on-year to USD 2.489 billion, due in part to higher sales at its Tommy Hilfiger and Calvin Klein subsidiaries, Fashion United reported.
The share price has risen thanks to JUNG-KOOK, and it is quite possible that sales will increase further due to the JUNG-KOOK effect in the future. This was the BTS effect.
コメント