Last Updated on 10/31/2022 by てんしょく飯
The “Shohei Fever” has colored the MLB this season as well. The influence is not limited to the baseball world. On October 26, the U.S. website “Sponsor United,” which reported on partnerships in Major League Baseball this year, reported that Shohei Ohtani of the Los Angeles Angels, who plays two different styles of baseball, has signed sponsorship contracts with 17 companies.
It reported that he broke the record of 13 companies signed by Aaron Judge (New York Yankees) in 2021.
On the field, Ohtani has been on another level this season. He hit .275 with a .275 batting average, 34 home runs, 95 runs batted in, and an OPS of .881, stats that would make him a major contributor. On the pitching side, he also displayed ace-level performance with 15 wins, a 2.33 earned-run average, and 219 strikeouts. The 28-year-old became the first pitcher in 104 years to achieve double-digit wins and double-digit home runs in a season, a feat that Babe Ruth failed to accomplish last season. He has once again demonstrated his true value.
It is no surprise that Otani has 17 sponsorship contracts. Sponsors United, which provides all kinds of information on the world’s sports and entertainment, called the Japanese standout “a global icon. Showtime” is a bona fide baseball and marketing superstar and the most marketable man in recent MLB history.
This year, Ohtani has appeared on the covers of such well-known general interest magazines as “GQ” and “Time,” and he has also signed a new contract with the German luxury sports car manufacturer Porsche. The website reported that the annual advertising sponsorship fee was an estimated $20 million (approximately 2.95 billion yen), the highest in the majors and a threefold increase from last season, when it was an estimated $6 million (*approximately 660 million yen at the time).
Of course, the tremendous economic effect that Otani brings has been echoed by the local media. NJ.com, the local newspaper of Judge’s Yankees team, which, coincidentally, broke the record for the number of sponsorships, reported, “Judge may be the league’s MVP, but he is not the most marketable player in MLB.
Ohtani has created a huge fever that has swept the baseball world. His presence seems to be valuable in the economic world as well.
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