Last Updated on 12/05/2022 by てんしょく飯
Fashion brand Balenciaga has announced the withdrawal of a $25 million lawsuit against the producers of a controversial advertising campaign.
Balenciaga announced that it is dropping the lawsuit.
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North Six and De Jardin’s representatives denied they were responsible, and there was some pushback from fashion insiders who said the parties should not be blamed for the company’s advertising.
In addition, celebrity collaborators such as Kim Kardashian were also involved in the controversy, publicly blaming the brands for their poor judgment and lack of oversight.
As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children.
— Kim Kardashian (@KimKardashian) November 28, 2022
In the midst of all this, on Friday, December 2 local time, Balenciaga announced that it was dropping the lawsuit in a statement on social media by its CEO.
Meanwhile, Demna, creative director of the hip fashion brand, apologized on Instagram for the teddy bear campaign.
He wrote, “I would like to personally apologize for the wrong artistic choice of the concept of the gift campaign with children and I take my responsibility,” he wrote, continuing, “It was inappropriate to have me promote an object that has nothing to do with children.
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