Chelsea close to signing new chest sponsor?　Chelsea is close to signing a one-year contract with a new chest sponsor?

Last Updated on 06/16/2023 by てんしょく飯

Chelsea is close to signing a new chest sponsor, according to a June 15 report from English media outlet Football London.

Chelsea is apparently negotiating with a number of companies for a new chest sponsor

Chelsea has a sponsorship contract with “Three” worth 40 million pounds (approximately 7.2 billion yen) per year starting in 2020, but when the club was sanctioned by the British government last March by former owner Roman Abramovich, who has close ties to Russian President Vladimir Putin, who invaded Ukraine When “Three” also suspended the contract, it is reported that some fans are still unhappy with the sponsor, who abandoned the club during the unprecedented sanctions.

Due in part to this, Chelsea has no option but to extend the contract with “Three,” and since the current contract expires this summer, it is clear that the club is negotiating with a number of companies for a new chest sponsor.

Recent reports indicated that negotiations were underway with the German finance company Allianz, but the amount offered was half of the current contract with Three, as Chelsea finished 12th in the Premier League this season and missed out on a Champions League (CL) berth for next season, among other things. The price offered was 20 million pounds (about 3.6 billion yen), half the price of his current contract with Three.

Chelsea, hoping to increase their commercial revenue, was not happy about this, and according to reports, they agreed with Stake.com, an Australian online casino company that is now also Everton’s chest sponsor. Although the amount of money has not been disclosed, it is said to be around 40 million pounds per year, the same amount as Three, according to the Telegraph and other newspapers in England.

The contract with “Stake” will be for one year, which is believed to be largely due to the Premier League’s decision to ban gambling companies from being listed as chest sponsors on uniforms from the 2026-2027 season. This means that Chelsea will have to look again for a long-term sponsor, but it is likely that Chelsea will be competing with the “Stake” chest sponsor next season.