Last Updated on 09/05/2023 by てんしょく飯
On September 26, the American fashion brand “Victoria’s Secret” will hold its first lingerie fashion show in four years.
What we want is the return of Victoria’s Secret!
Many have been waiting to see who would appear at the show, which has enjoyed great popularity over the years since its inception in 1995, but many have expressed their disappointment at the selection of models announced.
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The models who appear in the Victoria’s Secret show, known as “Vichy,” are known to be top-notch models who have passed highly competitive auditions. The models who signed exclusive contracts with Victoria’s Secret, known as “angels,” had to meet strict standards in terms of height, body fat, and other aspects of appearance, and they became extremely popular. However, as time went by, the brand’s shows, in which models with unrealistic styles walked the runway wearing underwear designed to look attractive to men but not practical, came under criticism for being discriminatory toward women and lacking diversity, and sales visibly declined. The brand’s sales visibly declined.
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In 2018, the stock price of Victoria’s Secret’s parent company, Elle Brand, fell 41%; in 2019 it was announced that the show would be suspended. In 2021, the brand’s management team decided to move toward an inclusive brand that is more in tune with the times, and in 2021, the exclusive model “angels” were eliminated in favor of a diverse group of members who will work together to “inspire positive change. In 2021, the brand abolished its exclusive “Angel” models and launched the “Victoria’s Secret Collective” with members active in a variety of fields with the aim of “inspiring positive change.
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And now it has been announced that plus-size model Paloma Elsesser and rapper Meghan Zee Stallion will appear at the show, which will return after a four-year absence, indicating that Vichy’s rebranded show over the years is also trying to shift its image. Meanwhile, Vichy Angels and Vichy models who were once popular at the show were also announced to appear, with Adriana Lima, Candice Swanepoel, Sui He, Gigi Hadid, and top models from the brand’s history, including Naomi Campbell and Gisele Bundchen, returning I can’t wait!” and “I can’t wait! and “I can’t wait!
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However, there were also some elections in which fans expressed their overt disappointment in the brand with the announcement. For example, when Hailey Bieber, wife of singer Justin Bieber, appeared on stage, many fans said, “Ha-ha-ha, Hailey Bieber? Seriously? Victoria’s Secret, what happened?”, “No. Many fans are unsure of the brand’s intentions in choosing Haley, who comes from an entertainment family and is often criticized in any way, saying, “Wow, she has no talent.
Laila Grace Moss, the daughter of British model Kate Moss, who is currently active as a model herself, was also commented that she was selected based on her name recognition and buzz, and not on her ability. In addition, in the visuals at the time of the announcement, Laila was wearing a cute wedding dress-like outfit with transparency in the lower legs, and there were comments such as “It looks like someone who got married in her teens just posing” and “It’s a copy paste of her mother,” saying that she does not have a model-like aura or that she looks like a little girl. Some have also pointed out her lack of originality, saying that she is trying to imitate the personality of her mother, Kate, who made a strong impression on her, for better or worse, with her girlish, childlike appearance.
In addition, Kanye West, a.k.a. “Ye,” the American rapper, has been trying to emulate his ex-girlfriend, Julia Fox, an American actor of Italian descent, who he had been dating since his divorce from Kim Kardashian, and has been featured in the “…… Julia Fox?” I’d like to know what she did and what she said,” “Yeah, she seems pretty normal to me. I think she’s just plain cute.” Some wondered why she was selected for a show that featured only popular models.
Besides the selection of models, some pointed out that the show’s stage design mimicked the 2019 show of Savage X Fenty, a lingerie brand co-founded by popular singer Rihanna, who is from Barbados. I know they’re a dying brand with all their focus on perfect bodies and perfect models. I know they are a dying brand that focuses on perfect bodies and perfect models, but to copy Savage X Fenty just because it’s selling well?
Rihanna founded Savage X Fenty in 2018, when Victoria’s Secret’s popularity and sales were down significantly. Rihanna’s own fame as well as the diversity of the brand from its inception, and the use of models of various races, skin colors, and body types, quickly boosted its popularity and sales, and it quickly caught up with Victoria’s Secret. Rihanna, who has just given birth to her second child, has stepped down as CEO and become an executive since June 2023, but her popularity shows no sign of waning. SKIMS, an underwear brand founded by American TV personality Kim Kardashian, also continues to release products for women of various skin tones and body shapes, and sales of these products also seem to be doing well.
Victoria’s Secret has reevaluated the direction of its brand to match the times, but this “change in direction” itself has been met with negative comments from fans who have been waiting for the show to resume. I want to see the wings! I want to see beautiful lingerie, sequins, rhinestones, glitter, toned abs, arms, legs, and heels. We don’t want plus-size models or second generation talent.” “I miss the old Victoria’s Secret shows.” “I know you want to bring back the Victoria’s Secret show. But we don’t want another Savage X Fenty. Rihanna can make her own and put on a show, all we want is the return of Victoria’s Secret!” and many others have said they want her to make what her old fans are asking for.
The show will be available on Amazon Prime on September 26.
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