Last Updated on 08/08/2022 by てんしょく飯
Valentino has unveiled the advertising campaign for its Fall/Winter 2022-2023 ‘Pink PP’ collection.
Valentino unveils ‘Pink PP’ campaign
The long-established Italian brand Valentino’s Fall/Winter 2022-2023 collection was unveiled in March 2022. The collection was a big hit for its innovative use of pink and black as the only colors used in the items.
Pierpaolo Piccioli’s passion for creating timeless colors that interact with Valentino’s legacy through a modern lens led to an increase in pink wear among fashionistas and triggered the current pink boom. This collection was the catalyst for the current pink boom.
The advertising campaign for Valentino’s Fall-Winter 2022-2023 ‘Pink PP’ collection has been unveiled, featuring Zendaya, known for her roles in the “Spider-Man” series and the drama “Euphoria,” and F1 racer Lewis Hamilton. Racer Lewis Hamilton is the billboard.
Zendaya, who embodies a sense of freedom in the “Pink PP” space, poses gracefully and repeatedly as if she is dancing.
Lewis, on the other hand, painted his motto “Still I Rise” in pink ink on the wall, showing a different side to his sporting side, embodying all the values of the Maison.
Incidentally, the video was directed by Marcel Reve, who is once again in charge of the “EUPHORIA” campaign this season, following the Valentino Spring/Summer 2022 “Rendez-Vous” campaign. The music is “Only You” by Yazoo.
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