Last Updated on 08/24/2023 by てんしょく飯
Big-name producer Scooter Braun (42) responded to reports that he has parted ways with popular singers Demi Lovato (31) and Ariana Grande.
‘Breaking news…I’m not longer managing myself.’
Just a few days ago, after Demi and Ariana reportedly parted ways with Scooter, Scooter took to X (formerly Twitter) to joke that he was no longer his manager, saying, “Breaking news…I am no longer managing myself.
Breaking news… I’m no longer managing myself
— Scott “Scooter” Braun (@scooterbraun) August 22, 2023
Demi Lovato, Ariana Grande, and other popular stars are leaving in droves.
A source reported to People magazine on August 21 that Demi has parted ways with Scooter, with whom she has worked for four years. In May 2019, Demi added a photo of herself and Scooter, saying, “Hey guys! Today my dream came true. I have a new manager! Not just any new manager, but the one and only, Scooter Brown! I couldn’t be happier. I am so excited to start the next chapter with Scooter! Thank you for believing in me and being a part of this new adventure. Let’s do it! I couldn’t be happier”, she said of her partnership with Scooter.
The day before the report of the dissolution of Demi and Scooter’s relationship, Scooter wished Demi a happy birthday on her 31st birthday, saying, “Happy birthday to one of the kindest souls I know. Happy Birthday, Demi Lovato,” he had sent her a message via Instagram’s Story feature.
On August 22, it was reported that Ariana also left Scooter. Ariana signed Scooter through his company SB Project shortly before the release of her debut album “Yours Truly” in 2013; aside from firing and then rehiring Scooter in 2016, Ariana and Scooter have worked together for a full decade.
Was her boyfriend involved in the dissolution of her past partnership with Ariana?
In 2018, Scooter told Variety about Ariana’s return to his company, “They said, ‘Don’t ever bring her back!’ ‘ and I said, ‘Don’t take her back.’ But I said, ‘Let’s be quiet and show our truth by our actions. And when the shitty boyfriends left, I think she started to see the light on some things,” she confessed. She suggested that Ariana’s dismissal letter had something to do with the boyfriends.
She added, “It made me a better manager. First of all, I learned that I could be fired. I had never been fired before. I learned that in the service industry, no matter how much you give, you should never expect anything in return. You have to do it for the right reasons, and if you end up getting duped, that’s okay. You just have to hope for the best experience to get there,” he said, revealing that he sees the experience as a positive one.
What the hell is going on around Scooter?
According to JustJared, not only Demi and Ariana, but also stars like J. Balvin and Idina Menzel have reportedly parted ways with Scooter.
Sources told Variety that Justin Bieber and Ariana have not left the “SB Project. However, they said that Scooter continues to back away from day-to-day operations in order to focus on his role as the U.S. CEO* of HYBE (formerly Big Hit Entertainment), the major Korean entertainment company to which BTS and others belong.
*Scooter sold Ithaca Holdings, the parent entertainment company of SB Project, to HYBE for $1.05 billion in 2021.
A source told us the following.
‘All of Scooter Braun’s clients are under contract and negotiations have been going on for months as Scooter steps into a larger role as CEO of HYBE America. People are spreading rumors based on what they know, which is wrong. Scooter’s team at ‘SB Projects’ is still managing both Justin and Ariana, and they are still working on what this new structure will look like.”
Meanwhile, another insider says, “He’s falling apart, you know. The world has changed since the pandemic. No one can be that asshole anymore.” A further source added, “He’s out of management. He’s been out of management for years. That’s the real story.
Sources also told Variety that Scooter has been only slightly involved in the big-name artist’s career in recent years, and that his day-to-day work is managed by a longtime executive at “SB Project.
Given the maze of information, we hope that the day will come when the truth will be told by Scooter and the artists.
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