Last Updated on 12/27/2022 by てんしょく飯
Popular fast fashion brand “H&M” has announced that it will stop selling Justin Bieber’s collection.
Justin bashed the collection heavily, saying it was not something he had authorized.
Recently, “H&M” began selling sweatshirts and tote bags with Justin Bieber’s face printed on them, as well as hoodies, phone cases, and other items printed with the lyrics “I miss you more than life” from Justin’s song “Ghost”.
Justin Bieber reveals that he did not approve of H&M’s latest merch collection of him via Instagram:
‘all without my permission and approval SMH I WOULDNT BUY IT IF I WERE YOU.‘ pic.twitter.com/OpJAsmmqKQ
— Pop Base (@PopBase) December 19, 2022
Justin, however, bashed the collection heavily, saying it was not something he had authorized. On his Instagram story, he wrote, “I did not authorize any of the collections being sold at ‘H&M. All of them are unauthorized and I wouldn’t buy them if I were you.” “The ‘H&M’ products about me are garbage, I don’t approve of them and don’t buy them,” he said, calling on fans not to buy products from the collection.
A spokesperson for “H&M” then countered that Justin’s collection was authorized, saying, “Like all other licensed products and partnerships, ‘H&M’ has followed the proper approval procedures.
However, in honor of the collaboration and Justin Bieber, we have removed the collection from our stores and online.”
Justin is not the first such instance. In the past, international celebrities have filed lawsuits against brands for using their images without permission.
In 2015, singer and businesswoman Rihanna took fashion brand TOPSHOP to court for selling a sleeveless T-shirt with her picture on it without permission, and eventually the parent company of TOPSHOP paid Rihanna 3.3 million pounds (527.4 million yen).
And in 2019, singer Ariana Grande sued the fast fashion brand Forever 21 for using Ariana’s image and video without permission.
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