Facebook and Instagram to introduce paid plans too! What are the benefits of paying a monthly fee…?

Last Updated on 02/23/2023 by てんしょく飯

Facebook and Instagram will introduce paid plans.

By paying a monthly fee, users will be able to obtain a blue check mark (certification mark).

Mark Zuckerberg, CEO of Meta, the company that operates the social networking services “Facebook” and “Instagram,” announced on Sunday, February 19, the introduction of a new paid membership service for the social networking services. By paying a monthly fee, users can obtain a blue check mark (certification mark).

Mark Zuckerberg announces ‘Meta Verified’ for Facebook and Instagram for $12 a month.

Meta Verified will give you a blue badge along with several other benefits, including increased visibility, protection against impersonation, priority customer support, and more. pic.twitter.com/Ik68pqBVMJ

— Pop Crave (@PopCrave) February 19, 2023

The Meta Verified paid subscription service will be offered for $11.99/month for the web version and $14.99/month for the iOS version, starting with the Australian and New Zealand versions, and then gradually expanding to other areas.

In his announcement, Mark Zuckerberg stressed the significance of the service, saying, “Verifying your account with an official government-issued ID and getting a blue badge will help prevent spoofed accounts and give you direct access to customer support.

According to Zuckerberg, direct access to customer support comes at a cost. The company intends to compensate for this with revenue from monthly fees.

As for charging for social networking services, Twitter is known to be a pioneer in this area. The company introduced “Twitter Blue” last November, in which users pay a fee to obtain a blue “authentication badge.

Elon Musk, who acquired Twitter Inc. last year, announced the rollout of “Twitter Blue” shortly after signing the deal. At the time, he said Twitter was facing a “significant revenue decline” due to an exodus of advertisers.

Note that Meta has also been experiencing economic problems over the past year and a half, and has announced as many as 11,000 significant layoffs in recent months.