Expectations exploded at the mere mention of the ‘name’ of the ‘Barbie’ costume designer! The search rate has increased by more than 100 per cent!

Last Updated on 04/07/2023 by てんしょく飯

The trailer for the film Barbie has been released and expectations are already high. The fashion in which Barbie’s world is expressed also attracted attention.

Search rate up over 100 per cent! Expectations are high for the costumes in Barbie.

The trailer for Barbie, a film about Mattel’s Barbie doll, which was launched in 1959 and has now sold 90 million units a year in more than 150 countries and territories, was recently released and the images reflecting Barbie’s world-view were a big hit.

 

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What is essential to expressing Barbie’s world view in the film is, above all, fashion. The Barbie style of dressing in colourful items, mainly pink, is perfectly expressed in the film.

Although not all the looks in the film have been released yet, many people are already looking forward to Barbie fashion, and after the trailer was released, the worldwide search rate for ‘Barbie fashion’ increased by 106% and ‘Barbie style’ by 142%, according to Flaunt Your Fashion.

The fashion of Barbie has attracted so much attention that it has become a topic of conversation, and in fact, “specialists” in the film industry’s costume industry were involved in the film.

Academy Award winner Jacqueline Durran was involved.

Jacqueline Durran was involved in the costumes for Barbie. Since making her debut as a costume designer for Life is Sometimes Fine, Jacqueline Durran has designed costumes for several high-profile fashion films, including The Story of My Life, Beauty and the Beast, Spencer: Diana’s Decision, Anna Karenina and The Batman. She is a specialist in film fashion, having designed costumes for high-profile films and won numerous awards, including an Academy Award, a BAFTA and a Broadcast Film Critics Association Award.

Her skills are also on display in the costumes for this year’s Barbie, which are already attracting attention, mainly for their 80s style. Barbie-inspired pink fashion called Barbiecore was already a trend in the summer of 2022, but this summer, when Barbie is released, Barbie style is likely to become a trend again.