Last Updated on 07/17/2022 by てんしょく飯
Rumors have surfaced of a price hike for hot dogs, which are arguably the most popular item in Costco’s food court. What is Costco’s CEO’s opinion on this?
Is it true that Costco is going to raise the price of hot dogs?
Hot dogs are one of the most popular items in Costco’s food court. Not only can you enjoy a big, satisfying hot dog for the super low price of 180 yen in Japan, but you also get an unlimited refill of a soft drink. Costco in the U.S. sells hot dogs at the same price of $1.50, and the price has never been raised since Costco’s birth in the 1980s.
However, there are rumors that the price of Costco’s hot dogs will be raised in the near future. In fact, there are rumors that Costco in the U.S. may raise the price of its hot dogs in the near future. In fact, there was an incident recently at a Costco food court in the U.S., where the price of some items was raised in real time right in front of the members. The item that “witnessed” the price increase was the Chicken Bake, which went from $2.99 to $3.99. The price was also raised to $3.99 for a 20-ounce serving (approximately 591 millimeters). The price of a 20-ounce (591 ml) soft drink also went from 59 cents to 69 cents.
This is not the first time that the price of hot dogs has been rumored to be raised, but with inflation slowly creeping up, many are worried that the price will be raised this time around. Just the other day, Costco CEO Craig Jelinek, interviewed by CNBC, was asked about the possibility of raising the price of hot dogs, to which he replied, “No.” At least for hot dogs, he denied the possibility. He assured that, at least for hot dogs, there would be no price changes due to price increases.
Incidentally, Costco founder Jim Sinegal believed that the “$1.50 hot dog” was the lifeblood of Costco, and when asked in a 2009 interview with The Seattle Times, “What would a Costco hot dog price increase mean to you? he replied, “It means I’m dead. Costco is that ($1.50) hot dog. You can’t change that. Jelinek has followed Mr. Sinegal’s lead and continues to maintain the low price of $1.50, no matter how the economic climate has changed.
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