BTS chocolate bar, I won’t buy and eat it” China declares boycott on the Internet…what happened?

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Food

Last Updated on 08/08/2022 by てんしょく飯

 

 

Mars Wrigley, the U.S. confectionery giant that makes the Snickers chocolate bar, apologized for classifying Taiwan as a “nation. Wrigley apologized for classifying Taiwan as a “nation.

 

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Let’s show them how Snickers is dying.

On August 5 (local time), the Wall Street Journal (WSJ) and other media reported that Mars Wrigley posted an apology on Snickers China’s Weibo page that day.

 

In his apology, Mars Wrigley wrote, “We have received reports of Snickers-related content in certain parts of Asia, and we take this very seriously. We deeply apologize,” and clarified that “we respect China’s sovereignty and territorial integrity and strictly adhere to local Chinese laws and regulations.

 

A few hours later, he added, “There is only one China in this world, and Taiwan is a non-transferable part of Chinese territory.

 

Prior to this, on the first of this month, Mars Wrigley collaborated with the Korean boy group BTS to wrap their chocolate bar “Snickers” in The bar was released in the Philippines, Thailand, Singapore, Vietnam, and other countries on a limited basis, with the wrapping changed to purple, the symbolic color of BTS.

 

This wrapping does not have the product name “SNICKERS” but The name of BTS’s most popular song was written on the wrapping, which received a great response from consumers and became a hot topic on the Internet.

 

However, immediately after the product was launched, China was flooded with accusations that the chocolate bar in question should be boycotted. This was because the manufacturer placed the Taiwanese blue-and-white flag next to the Korean and Malaysian flags as a publicity event for the product.

 

The Chinese media and the Chinese Internet condemned this move, claiming that it placed Taiwan in the same “national” category as South Korea and Malaysia. The manufacturer’s decision to put the Taiwanese flag alongside the Aotian Baijitsu flag was criticized in the Chinese media and on the Chinese Internet for placing Taiwan in the same “national” category as South Korea and Malaysia.

 

After the manufacturer issued an apology, it has removed or corrected all publicity materials that refer to Taiwan as a country, but the controversy has yet to die down.

 

On Weibo, some people wrote, “I never thought they would recognize Taiwan as a country. I won’t buy and eat Snickers anymore,” “Let’s show them how Snickers is dying,” “I won’t eat Snickers anymore for the sake of the country,” “They don’t seem to care about the Chinese market,” etc.

 

On the other hand, Snickers and BTS have a connection to the 2018 release of BTS “FAKE LOVE” music video (MV), in which member J-. HOPE began with a scene in which he lies on top of a large amount of Snickers.

 

At the time, Butterfinger, a brand of a major U.S. confectionery manufacturer, said, “Congratulations, BTS, on the release of your new music video. We hope you dive on top of a Butterfinger chocolate bar in your next one,” to which “Snickers” responded via its official SNS, “(We) We think BTS made the right choice” and commented on the topic.

 

 

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