Also released in Japan? Ariana Grande Beauty Brand Unveils Teaser

Last Updated on 10/31/2021 by てんしょく飯

Ariana Grande’s beauty brand “R.E.M. (REM) Beauty,” which has been preparing for about two years, is expected to be launched soon.

Ariana already sells the fragrance of the same name, but the new one is a make-up brand.

R.E.M.Beauty, which was realized in collaboration with cosmetics brand incubator Forma, seems to be planning to gradually increase the number of products.

First, we will launch a liquid eyeliner that completes Ariana’s signature “CatEye”, a liquid eyeshadow that gives a matte finish, and mascara. After that, they plan to release more lipsticks, gloss to make their lips plump, and false eyelashes.

released a teaser video

Ariana has already released a teaser video of R.E.M.Beauty. Retrofuturist videos, such as those in music videos released so far, show Ariana with her head upside down in an old black-and-white CRT TV.

Ariana has long been fascinated by the glamorous image of the 1950s and 70s, like the (representative) performers of each age, as revealed in an interview with Allure magazine. He said he wanted to try out various makeup, hairstyles, and costumes.

By the way, what is the origin of the brand name R.E.M.Beauty?

The album “Sweetener” contains songs of the same name. In 2020, Ariana will also release a fragrance called “R.E.M.” from major US cosmetics shop Ulta Beauty.

In addition, “REM” also refers to the stage (REM sleep) in which “Rapid Eye Movements (REMs)”, which are said to be in the deepest state of sleep and are often dreaming, are observed. ..

And the catch phrase for the brand that Ariana launches means, “The dream of beauty becomes a reality here.”

Details such as the specific launch date, product price, and product name have not been announced so far. Since the advertisement was posted in Tokyo and Shinjuku the other day, it may be released in Japan.