Last Updated on 08/23/2023 by てんしょく飯
Scooter Braun, an astute manager who has been in the midst of a series of reports claiming that he has terminated contracts with his artists, including Ariana Grande and Demi Lovato, starting with reports that he has terminated his contract with Justin Bieber, broke his silence for the first time and touched on the series of reports.
Idina Menzel is also reported to have terminated her contract.
Reports continue to circulate that major artists have left Scooter Braun, the talented manager known for discovering Justin Bieber. This was triggered by reports that he had terminated his contract with Justin, which was denied by sources, but was followed by reports that he had terminated contracts with Demi Lovato and Ariana Grande.
In May of this year, Colombian artist J. Balvin also terminated his contract with Scooter, and other big-name artists have been leaving SB Projects, the management company run by Scooter. According to ET, “Funky” has been released from SB Projects, the management company run by Scooter. According to U.S. ET, Idina, known for her role as Elsa in the “Frozen” series, terminated her contract with SB Projects in January of this year.
Only J. Balvin, who announced his affiliation with Jay-Z’s Roc Nation with a statement, is officially known to have terminated his contract with SB Projects, and no statement has been issued for Demi, Ariana, or Idina. As for Demi and Ariana, EW and others reported that they “admit” that they have finished their contracts, and as for Idina, the U.S. Hollywood Reporter reported from sources that she has finished her contract.
As for Demi, U.S. Billboard reported that the contract termination was amicable, with a source saying that “Lovato is grateful for her time with SB Projects, but it was time for Lovato to move in a new direction”.
Scooter Braun reacted on Twitter (X)
While information has been mixed in the U.S. media, Scooter, who has been in the middle of the whirlwind, has finally broken his silence. However, he did not make a formal statement, but rather made fun of a series of reports of the dissolution of the contract. Scooter took to Twitter (X) to address the series of reports, posting the following.
‘Breaking news… I am no longer managing myself”
Scooter made fun of the series of reports by joking that he was no longer his own manager. His willingness to laugh off the uproar was also evident in his “Likes” column, where he said, “Billboard reports that Lydia Tarr has parted company with her manager Scooter Braun,” not the manager of the fictional conductor played by Cate Blanchett in the 2022 film “TAR”. The report is a nice parody of the report that he is no longer in the film.
On the other hand, Scooter’s like column also includes a post posted on August 22 about the 10th anniversary edition of Ariana’s debut album, “Yours Truly,” which will be released on August 25, so in no small part, Scooter seems to have favorable feelings toward Ariana, who is reportedly out of management .
[What’s going on?] Two Possibilities Behind the Continuing Reports of Disengagement
Scooter, now 42, founded his own management company, SB Projects, in 2007. Around the same time, he discovered a video of Justin Bieber singing on YouTube and scouted him for a career in music. By turning Justin into a global pop star, Scooter quickly became one of the most promising young managers with the most promising future, and he has since signed Ariana, Demi, and others.
However, he got into a battle with Taylor Swift in 2019 when he purchased the original recording rights to Taylor Swift’s music. The battle split the showbiz world into two factions, “Taylorites” and “Scooterites,” and a trend of skepticism toward Scooter spread, especially among Taylor’s fans.
Scooter has been aggressively entering into various businesses, and in 2021, the acquisition agreement with HYBE, to which BTS belongs, was concluded. Since then, SB Projects has been under the umbrella of HYBE, and Scooter is CEO of HYBE America. Variety reported on the latest round of departures, saying that Scooter is leaving the management business to focus on his CEO role at HYBE America, “He’s leaving the management business. “He’s trying to get out of the management business, and that’s the way it’s been for the last couple of years. That’s the way it’s been for the last few years,” the report said.
On the other hand, if that is the reason, there should be some kind of statement from both camps denying the reports or officially announcing the termination of the contract. In the past, when multiple artists leave their managers at once, it is often the case that there was some kind of financial trouble or some kind of scandalous accusation, and Variety reports that this may be such a case again. As another source told Variety, “He is about to burst,” suggesting the possibility of some kind of revelation in the future, “The world has changed since the pandemic. He can’t be the worst person any more,” he also reported the testimony.
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